Privacy Policy

ELLE, MD BIOTECHNOLOGIES INC. PRIVACY POLICY

Elle, MD Biotechnologies ("Elle, MD") is  a Canadian company specializing in the development of a novel, non-hormonal contraceptive device.  Founded in 2022 by Dr. Jennifer Johnston- a practicing family physician from Nova Scotia - the company aims to provide women with a reliable, reusable, and user-controlled contraceptive option that does not affect hormonal balance. Elle, MD Biotechnologies is committed to enhancing women's quality of life and autonomy by offering a product that is reliable, reversible, and female-controlled.  

We are committed to ethical and sound privacy practices that accord with applicable privacy laws and privacy best practices.

This policy explains how Elle, MD collects, uses, and discloses your personal information when you access and use our website https://ellemd.ca/ (our "Website") and when you receive our services, including but not limited to health consultations, assessments, testing, treatments, and other related services (our "Services").

By using our Website or Services, or otherwise interacting with us, you acknowledge this Privacy Policy applies to you. We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

In this Privacy Policy, “personal information” means any information about an identifiable individual, or any information that when combined with other, readily available information, may be used to identify an individual, including health information. Below we describe the kinds of personal information collected by Elle, MD, as well as the purposes for which we use it.

When you visit or interact with our Website or receive our Services, we gather and use several types of information about you, including:

• Personal Information, that we can reasonably use to directly or indirectly identify you. We may collect the following personal information from you:
  • Contact Information: Name, email address, phone number, and postal address.
  • Demographic Information: Age, gender, and preferences.
    
• Technical Information, including browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, or information about your internet connection, the equipment you use to access our website, and usage details.
   
• Non-personal details about your website interactions, including the full URLs, clickstream to, through and from our Website (including date and time), pages you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, or any phone number used to call our customer service number.
   

Your personal information will be used only for the purposes identified in this Policy or identified at or before the time the information is collected, or as required by law.

More specifically, we use the information we collect through our Website and through the provision of our Services for a variety of purposes, including:

• To provide you with our Services;
• To provide you with access to our Website;
• To provide you with information you request from us relating to our Services;
• To send you emails, newsletters, and updates;
• To follow up on your comments and suggestions;
• To fulfill the purposes for which you provided the information or that were described when it was collected, or any other purpose for which you provide it;
• To carry out our obligations and enforce our rights arising from any contracts with you, including for billing and collection or to comply with legal requirements;
• To notify you about changes to our Website or any programs or services we offer or provide through it;
• To improve our Website, programs, or services;
• To manage and develop our program systems and operations;
• To monitor and conduct an analysis of our website traffic and usage patterns.

We use different methods to collect your information, including through:

• Direct interactions with you when you provide it to us, for example, by filling in forms or corresponding with us by phone, email, or otherwise.
• Automated technologies or interactions, as you navigate through our Website. Information collected automatically may include usage details, IP addresses, and information collected through cookies and other tracking technologies.

When you visit the Website or interact with emails that we send to you, we automatically collect certain information from you that may include personal information, including your internet protocol address (“IP address”), browser type, operating system, device identifier, device model, software version, or mobile or ISP carrier information. We and our third-party partners use cookies and other technologies to collect information about your visit to the Website, such as the date and time of your visit, the information you searched to find the Website, your activity on the Website, and your clicks on our ads. “Cookies” are small files which may be stored on your computer during your use of the Website and contain data about your use of the Website. We use session cookies (which expire when you close your browser) and persistent cookies (which stay on your computer until you delete them or after a specified expiry date) to understand more about your activity on the Website.

Elle, MD may change this Privacy Policy from time to time. We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

Questions or comments about this Privacy Policy should be sent to Elle, MD or directed to the Elle, MD Privacy Compliance Officer at:

Elle, MD Biotechnologies
PO Box 155, Port Williams, NS, B0P 1T0
jennifer@ellemd.ca 

Last Updated: March 6, 2025